Value Added
The development of a company's investor relations and public relations capabilities is fundamentally a build-or-buy decision. Looking at a company from the perspectives of time, size and life-cycle, it is clear that younger, smaller companies can benefit from outsourcing these communications responsibilities to experienced consultants like ourselves. Not only does this create economic efficiency compared with staffing an internal department, especially when support, benefits and occupancy costs are considered, but it also gives our clients access to broad insight and expertise developed for more than 35 years by a team of professionals working across virtually all industries, investment sectors, and situations. Most small- or mid-cap companies, or even private companies, would find it difficult and costly to replicate this experience and depth internally, or match the perspective we have on strategic communications trends and best practices.
Even larger, more complex companies can benefit from outside communications counsel, which brings fresh viewpoints, a wider field of vision, and increased capabilities to an existing program. An outside point of view may help identify weaknesses, potential process improvements, and cost savings.
Either way, a disciplined, focused strategic communications program pays off over the long term. Consistent messages will be successfully conveyed to all of your key constituents. From an investor relations perspective, this translates into greater visibility among investors and analysts, broader institutional ownership, reduced volatility, improved trading metrics, increased access to capital and enhanced management credibility. From a public relations perspective, this means increased financial, business and trade media coverage, delivering a consistent message to employees and customers, and being prepared for crisis situations.